ANALYSIS OF THE USE OF QRIS IN ENCOURAGING THE PURCHASE INTENTION OF ECONOMIC EDUCATION STUDENTS AT PGRI MPU SINDOK UNIVERSITY

Abstract

Background: QRIS can be used by all payment system service providers—both bank and non-bank—and can accept or streamline payments from any payment application. QRIS offers numerous advantages for micro, small, and medium enterprises (MSMEs), such as being practical, efficient, hygienic, secure, and cost-effective. Objective: This study aims to analyze the use of the Quick Response Code Indonesian Standard (QRIS) in driving the purchase intention of Economic Education students at PGRI Mpu Sindok University. QRIS is a digital payment method that provides convenience and speed in conducting cashless transactions. Method:This study adopts a qualitative approach, with data collection techniques including interviews and a literature review. The study involved nine Economic Education students as respondents to obtain information regarding their experiences, convenience, and constraints in using QRIS. Result: The results show that students responded positively to the ease of transacting via QRIS. A total of 55.6% of respondents stated that QRIS greatly facilitates transactions, while 44.4% stated that it is moderately convenient. Furthermore, the findings indicate that students show an interest in making purchases when the QRIS payment method is available. However, the use of QRIS for transactions related to campus activities remains uneven. Consequently, QRIS has the potential to support student purchase intention through transaction convenience and comfort. Nevertheless, the findings of this study are limited to nine respondents and cannot yet be generalized to a broader population. Conclusion: it can be concluded that respondents in this study responded positively to the convenience of QRIS payments and displayed purchase interest when QRIS was offered.